Paulista Avenue is more than just a street; it is a stage where culture, art, politics and the various manifestations of São Paulo society come together. Throughout the year, Paulista Avenue hosts a variety of events that attract people of all ages and backgrounds.
Traditional and remarkable events:
- LGBT Pride Parade: One of the largest events of its kind in Latin America, the Paulista LGBT Parade brings together millions of people in a celebration of diversity and the fight for rights.
- New Year’s Eve: New Year’s Eve on Paulista Avenue is one of the city’s most popular events, with a huge stage structure, shows and fireworks.
- São Silvestre International Race: One of the oldest street races in the world, São Silvestre attracts professional and amateur runners from different parts of the country and the world.
- Political and social demonstrations: Paulista is a traditional space for demonstrations and protests, being the stage for several social movements throughout history.
Cultural and artistic events:
- Paulista Cultural: An initiative that brings together the main cultural institutions on the avenue, such as MASP, Itaú Cultural and Sesc Avenida Paulista, offering a diverse program of exhibitions, shows, workshops and free activities.
- Craft fairs: On Sundays, Paulista hosts craft fairs, where you can find exclusive, handmade products.
- Music festivals: The avenue has hosted several music festivals, with highlights including classical music, jazz and MPB.
- Mapped projections: On several occasions, the buildings on Paulista Avenue are used as screens for mapped projections, creating true works of art in motion.
Sporting events:
- Cycling tourism: On Sundays, Paulista is closed to vehicle traffic, transforming it into a large cycling track.
- Races and walks: In addition to São Silvestre, Paulista hosts several other races and walks throughout the year.
How to stay up to date with the schedule:
To stay up to date with the events schedule on Avenida Paulista, you can:
- Follow the websites of cultural institutions: MASP , Itaú Cultural, Sesc Avenida Paulista and other cultural centers in the region usually publish their programs in advance.
- Check the São Paulo City Hall website: The City Hall usually publishes the city’s main events, including those that take place on Paulista.
- Follow social media: The official pages of Avenida Paulista and cultural institutions usually publicize events on their social media.
- Subscribe to newsletters: Some cultural institutions offer newsletters with event schedules.
Paulista, a stage in constant transformation:
The events schedule on Paulista Avenue is constantly updated, with new initiatives emerging every day. If you enjoy culture, art, music, sports or simply want to enjoy a pleasant day outdoors, Paulista is the right place for you.
